The Three L's of Real Estate (an economic fairytale): How to Build Community Through Location-based CRM
Once upon a time, there was an educational idea.
One that delivered an approach to living an economic of priority, as best evaluated by a system of proverbial snake oil.... or deceptive deals, as prescribed by definition through real estate's "funnel" marketing approach to sales. We, as realtors, were taught "highest and best value IS the best-use" as sales philosophy, in the creation of personal gain through monetary wealth, both for the sales professional, as well as for the investor. This technique attempted to justify a philosophy of "the best deal" is the ultimate goal, and is a deal in which your customer, or friend, or relative, or any purchaser/investor using your services in the acquisition of a business structure, stands to "win" by profit, or "cash value" .... this stands to reason, that a building or structure by location, under such an economic mechanism as this, should be understood as only "sufficient" use for purposes of evaluation according to the theory of "highest and best use" or for an economy of supply and demand. Our, meaning a career-minded community of brokerage, "our" success is currently driven by a network or community of friends or acquaintances, a broker's "sphere of influence," as it were, with each one's success, as denoted by dollars achieved or achievable in any given transaction, or in the aggregate at year's end ... we would BETTER serve the interests of these people, as well would we better serve our communities of structural integrity, should we acknowledge our level of interest as being in the business of real estate, or as simply being in the business of creating wealth through cash. So, in the alternative then,
... should we decide our interests lie with the business side of this profession, we should look to preservation of location, and evaluate structural adhesion to a community through a screen of highest and best use (as was presumably intended, though ill-defined through educational tracks), and then should look to location for performance, then to best purpose for the structure as it stands (this is preservation/conservation) in the desire to maintain heritage. This is the point of a true dedication to maintaining the health and well-being of our homes and lifestyles, and thus our cities and businesses. It is the responsibility of every broker, developer, community or business leader, to understand these two very distinct tactics, and then to decide upon a correct course of action, according to personal integrity.
My approach is one of strict performance... our understanding of local history, flavors of our past... what makes this place, Denver, special ... every location, all points of interest for lifestyles of culture, have definitive personality traits, characterizations of class denoted by local interpretation. We should look to these points of interest, and to local cultures of art, art being the advantage, as we develop our market, and manage corporate relationships. A best use philosophy, suggests providing advantageous benefit for all concerned, with priority being upon structural development. Business synergy is then provided and maintained, as a professional courtesy.
A best use philosophy dictates the need to require business-level advice, for benefit of structural performance and trendless market validity. Every relationship is a worthwhile endeavor, and every business has its value. Its best value, is through the realization of its qualified differences, and then in the particular marketing ONLY to those set to benefit from those qualified differences. The key, then, to developed business synergy, is in location-based work flow, and in qualified placement according to the scope of each individual proprietor or business owner's objective, these being the qualifiable differences in question.
What is the business goal? Where does the primary business concern surface, and how does that one clear business objective fit the schema, and then fit the developed business climate. This, should be rendered through the understanding that one should qualify these points via direct communication with the primary decision-maker for the business, and with the understanding that this one individual might require a different perspective, in order to understand best use within the market or community. A best use scenario requires willingness to provide these understandings for best direction, and the conviction to realize best suit, should the need to refer business elsewhere, better suit a situation for best intentions of the structure.
Structural integrity in an environment of historic preservation, being the key element for prescribed best use in all situations.
These are sound practices for business development and for relationship value, as a value-added proposition, and for continued customer relationship management.
... the beginning of a beautiful friendship... a fairytale indeed.
One that delivered an approach to living an economic of priority, as best evaluated by a system of proverbial snake oil.... or deceptive deals, as prescribed by definition through real estate's "funnel" marketing approach to sales. We, as realtors, were taught "highest and best value IS the best-use" as sales philosophy, in the creation of personal gain through monetary wealth, both for the sales professional, as well as for the investor. This technique attempted to justify a philosophy of "the best deal" is the ultimate goal, and is a deal in which your customer, or friend, or relative, or any purchaser/investor using your services in the acquisition of a business structure, stands to "win" by profit, or "cash value" .... this stands to reason, that a building or structure by location, under such an economic mechanism as this, should be understood as only "sufficient" use for purposes of evaluation according to the theory of "highest and best use" or for an economy of supply and demand. Our, meaning a career-minded community of brokerage, "our" success is currently driven by a network or community of friends or acquaintances, a broker's "sphere of influence," as it were, with each one's success, as denoted by dollars achieved or achievable in any given transaction, or in the aggregate at year's end ... we would BETTER serve the interests of these people, as well would we better serve our communities of structural integrity, should we acknowledge our level of interest as being in the business of real estate, or as simply being in the business of creating wealth through cash. So, in the alternative then,
... should we decide our interests lie with the business side of this profession, we should look to preservation of location, and evaluate structural adhesion to a community through a screen of highest and best use (as was presumably intended, though ill-defined through educational tracks), and then should look to location for performance, then to best purpose for the structure as it stands (this is preservation/conservation) in the desire to maintain heritage. This is the point of a true dedication to maintaining the health and well-being of our homes and lifestyles, and thus our cities and businesses. It is the responsibility of every broker, developer, community or business leader, to understand these two very distinct tactics, and then to decide upon a correct course of action, according to personal integrity.
My approach is one of strict performance... our understanding of local history, flavors of our past... what makes this place, Denver, special ... every location, all points of interest for lifestyles of culture, have definitive personality traits, characterizations of class denoted by local interpretation. We should look to these points of interest, and to local cultures of art, art being the advantage, as we develop our market, and manage corporate relationships. A best use philosophy, suggests providing advantageous benefit for all concerned, with priority being upon structural development. Business synergy is then provided and maintained, as a professional courtesy.
A best use philosophy dictates the need to require business-level advice, for benefit of structural performance and trendless market validity. Every relationship is a worthwhile endeavor, and every business has its value. Its best value, is through the realization of its qualified differences, and then in the particular marketing ONLY to those set to benefit from those qualified differences. The key, then, to developed business synergy, is in location-based work flow, and in qualified placement according to the scope of each individual proprietor or business owner's objective, these being the qualifiable differences in question.
What is the business goal? Where does the primary business concern surface, and how does that one clear business objective fit the schema, and then fit the developed business climate. This, should be rendered through the understanding that one should qualify these points via direct communication with the primary decision-maker for the business, and with the understanding that this one individual might require a different perspective, in order to understand best use within the market or community. A best use scenario requires willingness to provide these understandings for best direction, and the conviction to realize best suit, should the need to refer business elsewhere, better suit a situation for best intentions of the structure.
Structural integrity in an environment of historic preservation, being the key element for prescribed best use in all situations.
These are sound practices for business development and for relationship value, as a value-added proposition, and for continued customer relationship management.
... the beginning of a beautiful friendship... a fairytale indeed.
Posted by lisasepiphany at 8/14/2009 10:34 AM 
Categories: Development,Real Estate,communication
Tags: social responsibility global business community leadership crowdsourcing growth marketing
Categories: Development,Real Estate,communication
Tags: social responsibility global business community leadership crowdsourcing growth marketing
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