First, & Foremost, Color

Finally. 

Where do we find color in our lives.  Color surfaces, and then we are drawn.  Regularly, we are asked to deliver color, we are asked to imagine objects with intensity of a specific color, or to place color in the absence of color.  Regularly, we are asked to shed light on our values according to color.  Color is enlightenment.

Primary

Color has an edge.  We see color, through immediacy.  In the moment, a color gives purpose; we understand need, based upon a value of strength we've ascribed to any given color.  We look to maturity to ascribe color.  Primary colors, were first.  Primary colors we learned to love, first.  A melting pot of wax, on a kindergarten playground.  Primary colors:  red, yellow, blue, and green... distinct and clear, each giving rise to the question of personality, according to 'best'... which works best, which one is your choice?  Primary red is color, saturated; red is depth, red demands, red is either complete absorption, or it is suffused... red bleeds; just how far will or can one go, 'prior to' a request?  Red answers.  Red is depth, of concern:  it is passionate; red is depth, of ability:  it is firm; red is strict.  Red IS primary. 

Blue, is expanse.  Blue is where we breathe.  Blue is light as air, deep as an ocean, dark as midnight; blue brings space, opens our minds, stretches our horizon.  It is, as far as the eye can see;  it is, open... blue is infinite and forever; blue seeks warmth.

Green is the color of beginning.  Green is new, green is awake, green is fresh as life:  green thrives, or it dies. 

Yellow sparks interest.  It sparkles, and plays on one's mind.  Yellow ignites, brightens, is sharp, has value and adds light.  We desire light in our lives, we search for a bright future.  Yellow refracts light.  Yellow is vivid in its subtlety.  

Visuals (blue is... red saturates... yellow refracts... green grows) .... we see color; we experience color through one mode of understanding.  Color is significant, and color is visual.

Color is diversity.

Finally

Color delivers potential.  We look to color as clarification; a defined edge for mobility.  A permanent, well-designed structure, will have determined, and very distinct boundaries for management.  Color provides clarity.  As brokers, we have learned that basic bland, is the potential for broadest attraction; I, instead, look to design, and to marketing by location in the quest for marketed potential, and to best performance of management style, to qualify best suit for any given real estate project.  Color qualifies a market.  I look to green.

In business, we are asked to qualify our markets; in the business of real estate, green qualified, decides financial wherewithal, or alternatively determines financial insufficiency... of an investor.  In the business of real estate (defined as "real property"), green qualification, should determine a bright green future for the structure, first, for the community at large, in conjunction, and for cash on cash investment ROI (an investor's outlay), as a deliverable, through positive growth for any given project.  Green strategies, return green dollars.  Green property strategies, require a building's, or structure's, or project's, market according to health.  A structure's health, leads to community viability.  Green strategies, green management principles, should be applied to the building's structure, and to performance potential, not to an investor's wallet.  We, as realtors, as real estate professionals, should look to preservation, strength and integrity of these brick and mortar structural 'bodies' in discovering objectivity for our professional endeavors. 

Green

Green is our understanding of preservation.  In science, green is all colors, but green... it ingests.  Green lives, and green promotes life.  Green should be a strategy of least change, a closer to home advantage.  To market green, means to use less, means to custom-fit your strategy, and to customize your processes.  Understand your work.  Are you an apprentice, in need of guidance, or are you a professional, able to meld into your market?  If you need of direction, in order to determine your structural marketplace, and in deciding your best green path, a mentor, one well-versed in technology, social networks, and adherence to those networks for acquisition of market enthusiasm, will promote energy toward the project, whilst providing an introduction to social technology.  These networks, are new green, in real estate.  Mostly unused, in procuring a preservationist's best market, and so, should be a best use resource for branding and identifying your space within the chain of command, and in delivering a web persona to your professional identity.

Green is the color of envy.  Entice your market. 

... and finally, color.


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